More Irish, More Blacks, More Dogs.

Meet the Artist
Niall Conlon
For over a decade I had a steady job and a reliable income. From the outside, everything looked fine. But there was always a voice inside of me barking away that I was on the wrong path.
That bark kept getting louder & louder until I could no longer ignore it.
I named it the underdog, the restless part of me that refused to settle for comfort & was prepared to take a leap into the unknown.
Walking away from security was terrifying. The first months were filled with financial uncertainty, self-doubt, and more than a few sleepless nights.
But I kept showing up. I kept learning. I kept creating.
And I’m still here making the work I love and living a life that is true to myself.
The red underdog never stopped barking and I never stopped listening.
Taking that risk was the key to a life that feels so much more meaningful, and now I’m in control of my own story. Every piece here is a part of that journey, thank you for being a part of it.
Niall
What happens when you order?
Every piece is made to order — your design is printed onto a premium, heavyweight garment just for you, then checked and shipped from the studio.
01
You Order
Your order lands with me at the studio
02
Printed
Your design is printed onto a premium, heavyweight garment
03
Checked & Packed
I check and fold each piece with care, then dispatch it tracked
04
Delivered
I ship worldwide, tracked to your door
Wearable Art
Art You Can Wear
Every design starts life as one of my original paintings. Wear the work and take a piece of the underdog story with you.

From the Press

To the Pub

To the Museum

More Merch
More from the collection
Take the work off the wall — limited-run clothing from the studio.
Swipe to explore the collection
Also Available
Take it home as a print
Prefer it on your wall? Each design is also available as a museum-quality giclée print.
£95.00
£145.00
£140.00
£150.00
£145.00
£140.00
£150.00
£140.00
Swipe to explore the prints
